The Birth Of A Network
Tension mounts. “Do you mind if we walk through a little exercise?” asks CEO Geraldine Laybourne, as she pushes back from the table, tugs at her black leather jacket and takes charge of the room. Laybourne opens a giant white work pad and engages her managers in a word-association game to zero in on the tone of each show–irreverent, introspective, bitchy, sexy. They work through the lineup. Three hours after they entered the room, the re-energized group has hashed out a hip, eclectic roster of animated shows that just might contain a buzz-creating hit after all....